Social Media
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- Written by Cai Thomas
For example, when I was previously running a Premium brand bathroom e-commerce website. My advertising budget was much better spent advertising on Google Adwords than it would have been advertising on Facebook or paying someone to post regularly on Twitter and Facebook groups. Return on investment (ROI) is generally the most common denominator when it comes down to spending your hard earnt cash on marketing.
The secondary benefit of sites such as twitter is that you can link your websites RSS feed into them, therefore publishing all of your latest website developments. This is good from Google's point of view as you are not only getting inbound links, but you are sharing hopefully relevant data. Google now takes into consideration the frequency of relevant updates to your site when indexing and positioning your site in its rankings.
The Key benefit non advertising benefit of Social Media is the giving the ability of a user to share a website across the internet with a huge number or websites, be they Twitter, Facebook, Myspace or the multitude of similar Social Media and blogging websites.
I will cover the benefits of Social Media in subsequent posts.