A little bit about Cai Thomas

Cai Alexander Thomas
Cai Alexander ThomasHead of Marketing
Proactive, Entrepreneurial & Commercial.

An experienced commercially minded on-line marketer with a full perspective on company operations and management.

I am great at re-designing marketing strategies, making them market leading and making them profitable; using the latest technologies and media.

I help plan, design, implement and fine tune profitable large multi-tiered marketing plans and IT-restructuring. Using a wide variety of media and the latest technologies I help build marketing plans that not only deliver, but reduce costs per acquisition and increase the total number of acquisitions.

10 years of commercial experience managing and developing both self owned, employer’s and client’s marketing..Happy managing in-house developers, marketing experts, external agencies and external consultants; along with sourcing and building teams.

I am currently happily helping Travelopo grow in my home city of Bristol!

Some of my highlights

Providing strategy & project management in an exciting period of growth for Travelopo, the largest villa rentals agency in Europe.

Managing and growing the in-house data management and development teams, along with management of the in house instant-bookings team and marketing teams.

Core media, technologies and practices include: PPC, SEO, re-marketing, Sales Funnel Automation, CRO, UX, Lead Generation, PR, Social Media Management, project management and company operations management. Managing the development team including external agencies and consultants, to bring together an industry leading team to push Travelopo forward to become a household name.

Au fait with technologies such as Salesforce, Google (all of them), Kissmetrics, Autopilot, all social platforms, Mouseflow, Jira, Confluence, Basecamp, GIT and Segment to name just a few.

Current projects Include the implementation of an entire new IT infrastructure including Data engine, Salesforce CRM & website, managing both internal IT teams, agencies and external consultants.

We are currently looking for experienced developers. Please contact us if you are an experienced and commercially minded developer living in the Bristol area. No recruitment companies please.

Consultancy & hands on marketing to a number of luxury and interesting brands across the UK. Including developing strategic SEO, social media, Remarketing, PPC, CPM & Facebook advertising campaigns. Also working with and sourcing agencies for graphic design & web design, hosting and website management.

Some examples I am proud of:

3500% ROIs on Facebook Campaigns with Health & Beauty Campaigns

500% ROIs on Cosmetics Campaigns

190 Leads generated for a national Dental Chain in 1 week.

Responsible for completely changing how All Your Life generates leads.

Using targeted re-marketing using mediums such as Facebook, Twitter, Instagram, SMS, E-shots and UX driven development of the websites.

Entirely responsible for planning, designing and deploying all IT Infrastructure and marketing campaigns.

Over a 9 month period we reduced the cost per conversion to 1/10th of its original value.

Developing a business supplying the franchisees with over £2 million of business a year, with recent campaigns achieving a ROI of 3500%.

Developed and managed websites for a one of the largest luxury bathroom chains in the UK.

Included in the remit were sales (consumer and trade), website development and marketing (PPC, SEO and paper) and business growth.

Successfully growing the business from £15,000 PM to £85,000 PM in 9 months, based on strict KPIs and turnover targets.

Included management of external web development agencies and key accounts such as our delivery providers.

Founded & managed PCD IT Support Ltd after receiving 4 sets of investment from local investors. PC Dial offered proactive IT support for SMEs across the UK. With a customer list of subscribed monthly paying customers, PC Dial is rapidly becoming one of the South West’s top IT support companies.
Developed & coordinated SkyLineSolar from April 2006 to October 2007 (FT). Responsible for starting and running the company, under taking accounting, online marketing , lead generation, liaising via telephone with suppliers, sales, customer service and website creation and maintenance. Eventually sold the company due to academic time constraints.