A little bit about Cai Thomas

Cai Thomas - Home - Cai Thomas Online Marketing
Cai Alexander ThomasHead of Marketing
Entrepreneurial, commercially minded & performance driven marketer with 11 years of marketing experience.

Fascinated by marketing using tech and automation to drive innovation.

Experienced in developing, integrating and running complex marketing plans, alongside developing CRM and Marketing Automation processes, whilst managing developer, marketer and operational teams.

I am currently happily helping Travelopo grow in my home city of Bristol!

Some of my highlights

Providing strategy for growth and development in an exciting period for Travelopo, the largest villa rentals agency in Europe. Rebuilding the tech and marketing stacks behind the company to make it an industry leader competitor.

Managing and developing the in-house and external data management, operational and development teams.

• Planning and integrating the latest marketing technology
• Innovating market leading marketecture and marketing stack
• Performance driven marketing & planning
• Building partnerships with the biggest travel portals worldwide
• Managing all SEM, PPC, Social Media Marketing and marketing automation
• Managed integration of new CRM, Data ingress solution (Data Engine) and website.
• Built partnerships with 100s of members of the press, with 35 press trips in 2016 alone
•Implemented best practices for CRO, UX, PR, PPC, SEO, Remarketing (multi level) and data enrichment.
• Bringing together an enviable marketing stack with influences from Salesforce, Google Platforms, All major social platforms, segment.com, Mouseflow and AutopilotHQ.
• Au fait with Devops tech and speak; including: Atlassian, GIT, Basecamp, AWS, Linux & Angular 2 development
• Management of inhouse marketing, development and operational teams
• Working with and managing MVPs in the UK for Salesforce, UX, Big Data & Website Development

Our aim is to provide a new experience for travelers worldwide via the Travelopo.com website, launching in Q3 2017.

Consultancy & hands on marketing for number of luxury brands across the UK. Developing strategic SEO, SEM, PPC & Social Media based advertising campaigns. Also working with and sourcing agencies for graphic design & web design, hosting and website management.

• KPI driven management of marketing
• 8,000% growth in lead generation over a 12 month period (Photography Experiences)
• 10,000% ROI on Dental Implant Campaigns
• 500% ROI on Cosmetics Campaigns
• Managed external parties include Groupon, Living Social, Amazon
• Developed a network of booking sites using systems such as Bookly, WordPress & Bookingbug
• UX and data driven optimisation for increased conversions
• Achieved 1st page results for all products offered for all locations at a local and regional level.
• Undertook large marketing and remarketing campaigns via Facebook, Adwords and affiliate marketing
• Sourcing 3rd parties globally to work on clients projects

Responsible for performance driven management of all marketing and development within the group.

• KPI driven management of marketing
• 8,000% growth in lead generation over a 12 month period
• Managed external parties include Groupon, Living Social, Amazon
• Developed a network of booking sites using systems such as Bookly, WordPress & Bookingbug
• UX and data driven optimisation for increased conversions
• Achieved 1st page results for all products offered for all locations at a local and regional level.
• Undertook large marketing and remarketing campaigns via Facebook, Adwords and affiliate marketing

Developing a business supplying the franchisees with over £2 million of business a year, with campaigns achieving a ROI of 3500%. Running all marketing campaigns throughout my tenure running Cai Thomas Online Marketing.

Managed the Development, growth and website management for a one of the largest online luxury bathroom chains in the UK.

• Achieved 550% growth in 9 month
• Met all performance related KPIs
• Grew product range from 100s to over 10,000
• Sourced new partners and providers
• Undertook online advertising for sister showroom based brands
• Responsible for all SEM, SEO, PPC and offline advertising
• Managed operational and administrative staff

Employment period included the transfer of topbrandbathrooms.com between Colourwash Bathrooms and The Alternative Bathroom Company.

Founded & managed PCD IT Support Ltd after receiving 4 sets of investment from local investors. PC Dial offered proactive IT support for SMEs across the UK. With a customer list of subscribed monthly clients, PC Dial rapidly became one of the South West’s top remote IT support companies.

• Grew to 100s of monthly support subscribers
• Provided free computer lessons to the local area
• Exhibited at internationally renowned events
• Partnered with global security brands
• Certified with Google Partner Program, Microsoft SBS and Google Adwords / Analytics programs
• Partook in national apprentice programs

From October 2010 to August 2011 I worked as an independent IT consultant and affiliate marketer.

Developed & coordinated SkyLineSolar from April 2006 to October 2007 (FT).

• Sourced global suppliers
• Generated entirely organic traffic
• Commissioned Oscommerce website
• Undertook all customer service and sales
• Liaised with press to generate PR and free advertorial in exchange for reviews

Eventually sold the company due to academic time constraints.