Cai Thomas — Data-driven marketer & strategist.

Leading performance strategy, marketing technology, and paid media execution. Specialising in Meta, Google, and LinkedIn Ads — underpinned by enhanced conversion tracking and server-side data — to drive intelligent, profitable scaling for B2B and eCommerce brands.

Providing financial leadership and strategic oversight to support sustainable operations and enable quality early years education for local families.

Actively contributed to the wellbeing and development of the community. Collaborated with stakeholders to address concerns and drive positive change, evaluating planning applications and overseeing maintenance of parish facilities including the Village Hall, Recreation Ground, and children's playgrounds.

Founding member and dual CMO/CTO at a lifestyle app. Led full rebuild of iOS and Android platform in 6 months. Grew to 18,000 registered users within 3 months of launch through data-driven growth strategy and an influencer launch event reaching 10M+ followers.

Transformed the business from a property manager into a thriving OTA. Onboarded 700+ property suppliers, partnered with Booking.com, Airbnb, Expedia and more, and spearheaded 300% growth in business turnover. Led cross-functional teams across marketing, tech, operations, and finance.

Delivered bespoke paid advertising, SEO, UX, and social media services for luxury brands. Achieved first-page keyword rankings for all clients and a 1,000% ROI on implantology campaigns for a national dental group.

Played a pivotal role in expanding the spa and photography franchise network from a single location to 5 franchisees. Drove lead generation growth by over 8000% in 12 months through paid social, SEO, and affiliate marketing.

Co-founded and managed a highly successful remote computer support service. Within 12 months, expanded subscriber list to hundreds of recurring support subscribers through strategic PPC, SEO, SMM, and networking. Established partnerships with globally recognized security brands like F-Secure.

Spearheaded the management and growth of a small online bathroom shop, transforming it into one of the UK's fastest-growing luxury bathroom websites. Led the company to achieve 550% growth in 9 months and expanded product range from 500 to 15,000 products.

Excelled in providing exceptional service and support to customers as a sales floor manager and frontline representative. Managed sales floor operations, handled cash transactions, and engaged in regulated account sales.

Established and managed an ecommerce store specializing in solar panels and wind turbines. Generated 100% SEO-driven traffic and forged international partnerships for efficient drop shipping. Company sold due to academic constraints.