# Cai Thomas

> Cai Thomas is Head of Marketing Technology at We Are Crank, based in Bath, United Kingdom, with over 18 years of experience across B2B and B2C marketing. Cai specialises in performance strategy, marketing technology and paid media execution across Meta, Google and LinkedIn, underpinned by enhanced conversion tracking and server-side data. Open to new client partnerships and collaborations.

This file summarises https://www.caithomas.com/ for AI tools. The website is the source of truth.

## About

- Role: Head of Marketing Technology at [We Are Crank](https://wearecrank.com/), 2021 to present
- Location: Bath, United Kingdom
- Experience: over 18 years across B2B and B2C marketing
- Specialisms: Meta Ads, Google Ads, LinkedIn Ads, server-side tracking, ecommerce growth, B2B lead generation, marketing strategy, conversion rate optimisation (CRO)
- Core channels: Meta, Google, LinkedIn, WhatsApp
- Tech stack: HubSpot, Salesforce, Zapier, Shopify
- AI tools: Claude, ChatGPT
- Background: has led cross-functional developer teams as CTO, rebuilt mobile platforms from scratch, and worked with ecommerce brands, high-growth startups, and businesses raising seed to Series D funding

## Selected results

- 219% increase in purchase volume via Meta and Google Ads (2025)
- 268% quarter-on-quarter growth for a startup skincare brand
- 76% year-on-year ecommerce conversion rate improvement (2025)
- 157% purchase growth and 38% year-on-year growth for a global beauty brand (2025)
- 149% year-on-year growth for a high-end makeup brand (2023 to 2024)
- 123% Black Friday sales growth for a luxury fashion brand (2024 to 2025)
- 1,000% ROI on implantology services for a national dental brand
- 300% growth in business turnover at Travelopo through strategic partnerships
- 700% growth in inbound partnerships, expanding a global travel supply network

## Clients at We Are Crank

- B2B: Mitsubishi Chemical, Amplience, Boston Scientific, Saïd Business School, Rayobyte, Samsung, Tata Communications, Integrated Finance, The University of Law
- B2C: Pentland, Audi, iS Clinical, Liberty London, Parkdean Resorts, RevitaLash Cosmetics, Déesse Pro, Get The Label, Lovell Sports

## Career

- 2021 to present: Head of Marketing Technology, We Are Crank
- 2025 to present: Treasurer (volunteer, non-profit), Farmborough Pre School
- 2023: Advisory Council Member (volunteer, non-profit), Farmborough Parish Council
- 2023: Chief Marketing Officer, SwingHub (founding member, dual CMO/CTO)
- 2015 to 2021: Head of Marketing, Travelopo (business closed)
- 2013 to 2015: Founder and Marketing Consultant, Cai Thomas Online Marketing (business closed)
- 2013 to 2015: Head of Marketing, All Your Life Group (business closed)
- 2011 to 2013: Managing Director, Pcdial.com
- 2009 to 2010: Online Marketing Manager, Alternative Bathrooms
- 2006 to 2007: Founder, Skyline Solar UK (business sold)
- 2005 to 2009: Customer Service Officer, HSBC

## Personal projects

- Oakhill Cottage: full renovation of a cottage built circa 1747, 6 miles from Bath, Somerset, completed in May 2026; the cottage is now for sale ([Instagram](https://www.instagram.com/oakhill.cottage))
- Family history: genealogy research across Wales, England and Ireland; surnames Thomas, Evans, Wolley, Griffiths, Kirton, Williams, Waite, Toole and O'Toole

## Links

- [Website](https://www.caithomas.com/): profile, results, career timeline and contact details
- [LinkedIn](https://www.linkedin.com/in/caithomas/)
- [Instagram](https://www.instagram.com/caithomas44)
- [Crunchbase](https://www.crunchbase.com/person/cai-thomas)
- [Privacy and cookies](https://www.caithomas.com/privacy.html)

## Contact

Use the contact section of https://www.caithomas.com/ or LinkedIn. The email address published there is for genuine human contact only and may not be harvested or used for unsolicited marketing.